Dear BJJ athlete looking to be sponsored,
You’re doing it wrong.
And you’re wasting your time.
Your dream is to get sponsored and be successful in BJJ, right?
“You can have everything in life you want, if you will just help enough other people get what they want.” – Zig Ziglar
So how does that apply to you?
The number one key to getting what you want is to giving others what they want.
I get beautiful, well-written sponsorship applications every day. Don’t get me wrong, I also get my fair share of “spnsr plz” messages as well. They include every detail of your life, training, competition history, etc. and it’s really clear you spent a lot of time on it. Thank you for that.
What makes me cringe is not that you’re asking for help, but that you’ve totally wasted your time.
These emails are full of all of your accomplishments, details about you, and on and on about you.
But, if you really wanted to create an awesome sponsorship application. Take your original draft full of 10,000 facts about you, condense it to 3 sentences, and then ask:
As an athlete, how can I support YOU and help YOU grow your brand/company?
Bam. That’s it. And it’s super simple.
The hard part is actually doing whatever that company wants in an athlete.
Find out what they want. And then crush it. Totally over-deliver on whatever they say and then show them. How could they not sponsor you at that point?
I hope that helps,
PS – Try this out and let me know how it goes by commenting below!